MOKA Coffee Festival

Conducted visual and brand concept design for CCTV. Responsible for the brand visual identity and peripheral product concept design for the Shanghai MOKA Coffee Festival. | Conducted in-depth research during the design process to understand market trends and audience needs. Ensured that the design solutions were aligned with the city's characteristics and brand positioning. | Utilized graphic design software such as After Effects and Illustrator to transform research insights into visual effects that matched the city's characteristics and brand requirements.